I'M A CREATIVE
2016 - present
Associate Creative Director – Social (Sept 2018)
Senior Art Director (June 2016 to Sept 2018)
Spearheads The Content Studio, Ogilvy Social's dedicated content creation team. Within a year, grew the team from 3 members to a robust profitable team of 15 creatives composed of illustrators, short-form writers, videographers, and photographers. Leads the team into creating successful social media campaigns for key regional accounts such as Hilton, Nestle, HSBC, Electrolux, and local accounts LTA and KFC.
2008 - 2016
DENTSU JAYME SYFU
(formerly DDB DM9 JaymeSyfu)
Senior Art Director
Created integrated campaigns for a wide range of clients from telco, fashion retail, QSR, FMCG brands and public sector. Well-versed in the entire creative process, from concept, design, art direction, and production of print, TV, OOH, and digital/social.
2007 - 2008
Worked on below-the-line materials such as promo giveaways, emailers, and events collaterals for local clients. Assisted in corporate and PR events.
Designed below-the-line materials such as detailers, samplers, brochures, and POS for FMCG clients such as Lysol, J&J's Lactum, and Unilab
MANELS TOTAL DEPT. STORE
Visual Merchandiser | Marketing Manager
Created window and in-store displays of goods, designed POS materials for the department stores located in 5 different provinces. Soon promoted to marketing manager, in charge of all the marketing, sales, and events of all branches, coordinating with each store specific sales and advertising plan.
"Yessir, I'm one-of-a-kind."
I'm Dee Reyes. I am a Hallyu wave fan. Solid YG stan (if you know what that means, DAEBAK!). I wish I can live in the Studio Ghibli museum. I am a football player. I'm a wife and a mom.
I'm an advertising (semi-)nerd. I like to review advertising festival winners and try to store all the winning ideas
in my head. I've a special place in my brain for Japanese and Thai ads.
I've been doing advertising for a decade now and despite my introvertedness, I (think) I somehow stand out
(in my quiet, weird way) amongst a sea of brilliant creatives out there.