Most milk brands bombard moms with scientific information from medical experts. That's why we tapped into a different expert when speaking to moms : their growing babies.
The campaign launched without ATL support. The videos were originally released on Facebook and eventually, on Youtube. All 3 videos have been shared, liked, reblogged, (and subbed in different languages).
The videos have been viewed more than 50million times over the campaign period (and the numbers are still growing).
A short story:
A year after the campaign,
I posted about my pregnancy the same way we executed the films. Only then did
I truly understand the feeling of talking to
a growing baby.