9-Month Date

Client

Anmum Materna

Year

2014

Location

Philippines

Agency

DM9 JaymeSyfu

Most milk brands bombard moms with scientific information from medical experts. That's why we tapped into a different expert when speaking to moms : their growing babies.

The campaign launched without ATL support. The videos were originally released on Facebook and eventually, on Youtube. All 3 videos have been shared, liked, reblogged, (and subbed in different languages).

The videos have been viewed more than 50million times over the campaign period (and the numbers are still growing). 

A short story:

A year after the campaign,

I posted about my pregnancy the same way we executed the films. Only then did

I truly understand the feeling of talking to

a growing baby.