
deedoidee
9-Month Date
Client
Anmum Materna
Year
2014
Location
Philippines
Agency
DM9 JaymeSyfu
Most milk brands bombard moms with scientific information from medical experts. That's why we tapped into a different expert when speaking to moms : their growing babies.
The campaign launched without ATL support. The videos were originally released on Facebook and eventually, on Youtube. All 3 videos have been shared, liked, reblogged, (and subbed in different languages).
The videos have been viewed more than 50million times over the campaign period (and the numbers are still growing).
Out of gallery
A short story:
A year after the campaign,
I posted about my pregnancy the same way we executed the films. Only then did
I truly understand the feeling of talking to
a growing baby.
