Binding Blocks

After 17 years, Singapore Media Awards relaunched itself as Singapore Media Marketing Awards. It is to recognise the ever-evolving industry as we converge technologies, connections and collaboration. It was our task to create a new brand identity for SMMA to bring it into this new era.

 

Our inspiration: the uniquely different facets of marketing and media converging to complete our industry as a whole, like building blocks that make up a home.

 

The celebration of great work is not just the building blocks of this industry, it's the binding blocks that unite us.