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Undefeated

Client

Riot Games

Year

2024

Location

Asia

Agency

Digitas Singapore

As a region that’s always been obsessed with superstition and forced to accept their fate, the music video follows the story of our character who is made to believe his fate lies with failure after a visit to a fortune teller. 

 

But succumbing to his fate is not in his plans. We see that through his teammates and friends, he can overcome his fear of what was foretold–him causing his team to lose, fans angered and more importantly, disappointing his teammates. His team's encouragement brings back his belief in himself that he can indeed fight fate, that his resilience makes him undefeated.

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