HSBC

DRIVE TO THE STAGE

We turned Singapore into a 9-Hole Golf Course – one long drive from the first hole at the Singapore Sports Hub, to the ninth hole at the Tournament Venue, Sentosa Golf Club.

Fans were asked a series of questions related to HSBC Women’s Champions on Facebook and all they had to do was give the answer and garner the most likes on their comment to win.

To sweeten the deal, two lucky fans even had the chance to meet Lee Joon Gi LIVE.

The crescendo of the contest culminated in the first-ever roving Facebook Live activation hosted by A-List influencers Jean Danker and Carrie Wong.

Client: HSBC Singapore

Agency: Ogilvy&Mather (Social@Ogilvy)

 

Credits: Satyen Rao (Creative Lead & Copywriter)

Dee Reyes (Art Director, Editor, Animator)

Girish Khanna (Senior Digital Strategist & Account Lead)

Glenn Ho (Senior Content Specialist)

Xin Lerk Tan (Content Specialist)

Harold Koh (Photographer & Videographer)

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