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Instead of following the functionality- and price-driven communication norms of the white goods category, we spoke to our consumers in a way that no laundry brand had ever done before.
Most milk brands bombard moms with scientific information from medical experts. That's why Anmum Materna tapped a different expert when speaking to moms: their growing babies.
In rural areas in the Philippines, children as young as 7 years old carry up to 22 textbooks to school. Smart TXTBKS was created to help solve this problem.
We highlight the possibilities and reveal the inspiration behind the mundane, non-descript moments within the travel spectrum.
To drive awareness to the Golf and Music Festival, Social@Ogilvy was tasked to promote the event on social and get at least 5,000 people to engage with the content. We came out with a series of 5 posts and ended with a Facebook live video.
A project that's close to my heart–the first campaign I worked on as a new mom. I had my 4-month old attend meetings, shoots and got client approval with him tagging along.