Hi. It me.

My name is Diane.

In uni, I rebranded myself as Dee and it stuck.

I'm an Associate Creative Director at Digitas Singapore with more than a decade of experience in advertising. I worked on integrated and digital campaigns for 

a variety of clients .

I'm a Blink and a VIP. #iykyk 

I wish I can live in the Studio Ghibli museum.

I still play football and will continue to do so until my body can't anymore. I don't do Tiktok videos cos I might get too quirky. I'm a wife and a mom to 1 boy and 2 turtles.​

CLIENTS

Tiger Beer I Coca-Cola Group | McDonalds | Samsung

HSBC | Agoda | UOB | Disney | Kinder | Mercedes | Huawei Hilton |  Conrad | BMW | Chelsea FC | Ponds | Nestle

Experience

2019 - current

Associate Creative Director

Digitas Singapore

Beyond leading social creative teams for Disney, Kinder and Coke across regional markets, I'm also working and producing work for other accounts such as Tiger Beer, McDonald's, UOB, Abbott, Agoda, Unilever Ponds and Danone.

My responsibilities include nurturing and growing young creatives under my team, building strong client relationships and producing excellent effective social creative work for our clients.

2018 - 2019

Associate Creative Director, Social

Ogilvy Singapore

Grown the Social & PR business through multiple pitch wins such as Gojek, Chelsea Football Club, & JAL, extending our social scopes for Changi and Unilever, and maintaining exceptional creative work for our social clients KFC, Martell, HSBC and Nestle.

2016 - 2018

Senior Art Director

Ogilvy Singapore

Led Social Content Studio. In less than a year, grew a team of 3 creatives to 12, grown

the team's portfolio to produce original and innovative social content for brands such as Hilton, BMW, Nestle and HSBC.

2008 - 2016

Art Director

Dentsu JaymeSyfu Philippines

(fka DM9 JaymeSyfu)

Started my advertising career as a designer for DDB DM9 JaymeSyfu and worked my way up as an Art Director when Dentsu Aegis Network acquired the JaymeSyfu group.

 

For 8 years, I took every opportunity to learn from each project and became well-versed in the entire creative process, from concept, art direction, and production of print, TV, OOH, and digital & social. I created integrated campaigns for a wide range of clients from telco, fashion retail, fast food, FMCG, and public sector. Most notable works I was involved in were Anmum Materna’s digital campaign that went viral worldwide and SMART TXTBKS, the country’s most awarded creative work to date and the Philippines’ first recipient of Cannes Lions Grand Prix and Grand CLIO.