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That's my nickname.

One letter.

You can't possibly forget.

I'm a creative at Publicis Singapore for Digitas and Prodigious with more than 15 years of experience in advertising. I worked on integrated and digital campaigns for 

a variety of brands.


Riot Games VALORANT Champions Tour Pacific | Samsung | Singapore Tourism Board | Invisalign | Novelship | DBS | Central Provident Fund | Tiger Beer I Coca-Cola Group | McDonalds | HSBC | Agoda | Prudential | UOB | Disney | Kinder Mercedes Huawei | Hilton | Conrad | BMW | Chelsea FC | Ponds Nestle

dee pic.jpg


2019 - current

Creative Director

Digitas Singapore

Prodigious Singapore

I've had the privilege of leading two dynamic creative teams across Singapore and Malaysia, driving innovative social creative strategies for globally renowned brands such as Riot Games, Invisalign, Disney, Kinder, and Coke, while overseeing multiple regional markets. Beyond these accomplishments, I've played a pivotal role in steering the digital transformation journey for various clients within the Publicis Groupe, including distinguished names like Singapore Tourism Board, Central Provident Fund, Tiger Beer, McDonald's, Samsung, HSBC, DBS, UOB, Abbott, Agoda, Unilever Ponds, Novelship, and Danone.

My multifaceted responsibilities extend beyond crafting compelling creative advertising. I'm equally passionate about nurturing the growth of young creatives within my teams, cultivating enduring client partnerships, and spearheading the delivery of highly effective creative solutions for our clients.

2018 - 2019

Associate Creative Director, Social

Ogilvy Singapore

Grown the Social & PR business through multiple pitch wins such as Gojek, Chelsea Football Club, & JAL, extending our social scopes for Changi and Unilever, and maintaining exceptional creative work for our social clients KFC, Martell, HSBC and Nestle.

2016 - 2018

Senior Art Director

Ogilvy Singapore

Led Social Content Studio. In less than a year, grew a team of 3 creatives to 12, grown

the team's portfolio to produce original and innovative social content for brands such as Hilton, BMW, Nestle and HSBC.

2008 - 2016

Art Director

Dentsu JaymeSyfu Philippines

(fka DM9 JaymeSyfu)

Started my advertising career as a designer for DDB DM9 JaymeSyfu and worked my way up as an Art Director when Dentsu Aegis Network acquired the JaymeSyfu group.


For 8 years, I took every opportunity to learn from each project and became well-versed in the entire creative process, from concept, art direction, and production of print, TV, OOH, and digital & social. I created integrated campaigns for a wide range of clients from telco, fashion retail, fast food, FMCG, and public sector. Most notable works I was involved in were Anmum Materna’s digital campaign that went viral worldwide and SMART TXTBKS, the country’s most awarded creative work to date and the Philippines’ first recipient of Cannes Lions Grand Prix and Grand CLIO.

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