THE BABY INSIDE
A digital campaign for Anmum Materna
The campaign launched without ATL support. The videos were originally released on Facebook and eventually, on Youtube. All 3 videos have been shared, liked, reblogged, (and subbed in different languages).
The videos have been viewed more than 50million times over the campaign period (and the numbers are still growing).
Client: Fonterra | Agency: DM9 JaymeSyfu / Di9it | Credits: Merlee Jayme (Chief Creative Officer/Copywriter), Rachel Teotico (Assoc Creative Director/Copywriter), Biboy Royong (Assoc Creative Director/Art Director), Dee Taar (Art Director/Illustrator/FA Artist), Julia Pronstroller, Tam Salonga (Accounts), Diday Alcudia (Strat Planner), Carlo Ople (Managing Director)