New Year New You

Tiger Beer's 2021 Lunar New Year campaign brief came in in early 2020, just when the world was grapling with the pandemic and countries started to go on lockdown. It was one of the challenging briefs we took in as clients, agencies, and production houses had to adjust to restrictions.

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When Asian markets wouldn't allow travel, the shoot was done in Mexico, led by an Argentinian crew under Director Diego Nuñez Irigoyen, with talents chosen and flew in from the U.S. and South America. Truly, this campaign was produced with a global effort.