Fairytales

Client

Belo Baby

Year

2016

Location

Philippines

Agency

Dentsu JaymeSyfu

Dentsu Jayme Syfu was tasked to create a TVC for the new product offering of the Belo Essentials family, all-natural Belo Baby. 

The client was so pleased with our proposals that they chose to release 2 concepts instead of 1. ‘Fairies’ went out as a 30s TVC aired nationwide and 'Journey’ as a digital film.

Along with the TVC and online film were 3 billboards I created for the campaign. Scarlet Belo was really very cute, smart and pretty. She was easy to work with during the photoshoot and we had about 8 outfit changes! It was tough choosing the best photo to feature in the billboards.

A short story:

This was my first project as a new mom so it was quite special to me. I had my 3-month old sitting on my lap as I did storyboards. At 4-months old,

he was tagging along in meetings, the shoot,

and when we released the final online at the prodhouse.

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