Dentsu Jayme Syfu was tasked to create a TVC for the new product offering of the Belo Essentials family, all-natural Belo Baby.
The client was so pleased with our proposals that they chose to release 2 concepts instead of 1. ‘Fairies’ went out as a 30s TVC aired nationwide and 'Journey’ as a digital film.
Along with the TVC and online film were 3 billboards I created for the campaign. Scarlet Belo was really very cute, smart and pretty. She was easy to work with during the photoshoot and we had about 8 outfit changes! It was tough choosing the best photo to feature in the billboards.
A short story:
This was my first project as a new mom so it was quite special to me. I had my 3-month old sitting on my lap as I did storyboards. At 4-months old,
he was tagging along in meetings, the shoot,
and when we released the final online at the prodhouse.